Microsoft releases new Interactive Media Manager with RDF and OWL!

Microsoft has recently released a new media management application that implements RDF and OWL for metadata interchange:

"This RDF model allows companies to add nuance and intelligence to media management beyond what is possible with traditional metadata."

This is a very interesting turn of events, Microsoft is concerned about sharing:

"... Most importantly, the IMM RDF model overcomes traditional barriers to metadata sharing between external systems."

The name of the app is Interactive Media Manager - "A rich, collaborative media management solution for pre-production, post-production and production environments."

I am surprised at this, I was sure Microsoft was looking into Semantic technologies and building internal tools. But to create a production app and to talk about the advantages of RDF and OWL as open standards is impressive.

Here is a screenshot of the player:

Interactive Media Manager